Issue-Based (or Goal-Based) Strategic Planning

Organisations that begin with the basic planning process often evolve to using a more comprehensive and effective type of strategic planning methods, including the following elements:

External / internal SWOT (Strengths, Weaknesses, Opportunities, Threats) and PEST (Political, Economic, Social, Technological).

Strategic analysis to identify and prioritise major issues / goals. 

Design of key strategies (or programs) to address issues / goals.

Design / update of the vision, mission and values.

Establishment of detailed action plans (objectives, resource needs, roles and responsibilities for implementation).

Recording of the issues, goals, strategies / programs, with an updated mission and vision, and action plans included as part of a Strategic Plan document, with attached SWOT, PEST etc.

Development of the yearly Operating Plan document (from year one of the multi-year strategic plan).

Development and authorisation of the annual Budget for year one (the allocation of funds needed to fund year one), with budget forecasts for year two etc.

Ongoing performance assessment of the conduct the organisation’s year-one operations.

Monitor / review / evaluate / update of the Strategic Plan as lessons are learnt.

Evolved organisations have a strategic planning and review agenda that undertakes review and assessment of strategic topics, normally on a monthly basis.

By providing business owners and their management teams clarity and insight into their issues, I provide tailored solutions and advice.  To enquire, email:


About David

I am an experienced management consultant, business owner and company director.
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